When You’re Looking For Small Business Finance

Plenty of business people are now obtaining additional funding for venture through small business finance firms. There is a secure method of getting the capital needed for a new company. By approaching a financing firm to support a portion of your business funding requirements, you are giving your business a good start. Most entrepreneurs do not have enough funds to cover the purchase of equipment but this does not deter them from going for their goals of establishing a new store or outlet. It is also especially true for those who like to get a franchise business.

Being in business is easy if you have the right capital that can buy the equipment needed for the venture. For instance, you are trying to build a new restaurant business and this can cost a whole lot of money. If lack of money is the problem of many people, then probably, no new business can be built. However, there are companies who are willing to lend money for businesses. This is good for the budding entrepreneur since they can manage the repayment easily. Broken down into equal amounts, the loaned money can be repaid in several months, giving the business owner an easy time to distribute their money to other worthwhile expenditures and for their overhead costs.

The beginning of the company’s life cycle demands a big amount to start. This can be the capital expenditure that would cover the purchase property, plant or equipment. Later on, when the company needs business equipment finance, it would signal that the company is heading towards expansion. This will be reflected in the cash flow statement as well. Going to a financing company to supply the needed funds for the purchase of additional equipment can be the right move. This is in fact the better way to buy equipment and tools for the trade. Otherwise, your business will be stuck with outmoded equipment and even vehicles.

It is also recommended to stay away from buying computers with the use of the financing money. It is not good to spend the daily cash for this purpose since this can put a strain in the cash flow of the business. There may be unexpected expenses later that would require money and there would be no good amount that you can raise because your business has spent all for growth projects. If you are tempted to do this, don’t. You can seek help from companies that give small business finance in order to fund the company’s new vehicle or equipment.

Any type of business would need additional funds even at the middle cycle. There would be expenses that would suddenly turn up, especially if a machine gets broken because the existing is a used unit. With business equipment finance, your business can also buy quality equipment that doesn’t have to break down at the height of daily operation. This places your operations at stake if you have low-quality equipment. In the long run, it can hurt the business. Thus, it would be a sensible idea to dump the old equipment and buy a new one with the help of funds from financing firms.

Business Analyst Finance Domain Sample Resume

This is just a sample Business Analyst resume for freshers as well as for experienced job seekers in Finance domain of business analyst or system analyst. While this is only a sample resume, please use this only for reference purpose, do not copy the same client names or job duties for your own purpose. Always make your own resume with genuine experience.

Name: Justin Megha

Ph no: XXXXXXX

your email here.

Business Analyst, Business Systems Analyst

SUMMARY

Accomplished in Business Analysis, System Analysis, Quality Analysis and Project Management with extensive experience in business products, operations and Information Technology on the capital markets space specializing in Finance such as Trading, Fixed Income, Equities, Bonds, Derivatives(Swaps, Options, etc) and Mortgage with sound knowledge of broad range of financial instruments.
Over 11+ Years of proven track record as value-adding, delivery-loaded project hardened professional with hands-on expertise spanning in System Analysis, Architecting Financial applications, Data warehousing, Data Migrations, Data Processing, ERP applications, SOX Implementation and Process Compliance Projects.
Accomplishments in analysis of large-scale business systems, Project Charters, Business Requirement Documents, Business Overview Documents, Authoring Narrative Use Cases, Functional Specifications, and Technical Specifications, data warehousing, reporting and testing plans.
Expertise in creating UML based Modelling views like Activity/ Use Case/Data Flow/Business Flow /Navigational Flow/Wire Frame diagrams using Rational Products & MS Visio.
Proficient as long time liaison between business and technology with competence in Full Life Cycle of System (SLC) development with Waterfall, Agile, RUP methodology, IT Auditing and SOX Concepts as well as broad cross-functional experiences leveraging multiple frameworks.
Extensively worked with the On-site and Off-shore Quality Assurance Groups by assisting the QA team to perform Black Box /GUI testing/ Functionality /Regression /System /Unit/Stress /Performance/ UAT’s.
Facilitated change management across entire process from project conceptualization to testing through project delivery, Software Development & Implementation Management in diverse business & technical environments, with demonstrated leadership abilities.

EDUCATION

Post Graduate Diploma (in Business Administration), USA
Master’s Degree (in Computer Applications),
Bachelor’s Degree (in Commerce),

TECHNICAL SKILLS

Documentation Tools UML, MS Office (Word, Excel, Power Point, Project), MS Visio, Erwin

SDLC Methodologies Waterfall, Iterative, Rational Unified Process (RUP), Spiral, Agile

Modeling Tools UML, MS Visio, Erwin, Power Designer, Metastrom Provision

Reporting Tools Business Objects X IR2, Crystal Reports, MS Office Suite

QA Tools Quality Center, Test Director, Win Runner, Load Runner, QTP, Rational Requisite Pro, Bugzilla, Clear Quest

Languages Java, VB, SQL, HTML, XML, UML, ASP, JSP

Databases & OS MS SQL Server, Oracle 10g, DB2, MS Access on Windows XP / 2000, Unix

Version Control Rational Clear Case, Visual Source Safe

PROFESSIONAL EXPERIENCE

SERVICE MASTER, Memphis, TN June 08 – Till Date

Senior Business Analyst

Terminix has approximately 800 customer service agents that reside in our branches in addition to approximately 150 agents in a centralized call center in Memphis, TN. Terminix customer service agents receive approximately 25 million calls from customers each year. Many of these customer’s questions are not answered or their problems are not resolved on the first call. Currently these agents use an AS/400 based custom developed system called Mission to answer customer inquiries into branches and the Customer Communication Center. Mission – Terminix’s operation system – provides functionality for sales, field service (routing & scheduling, work order management), accounts receivable, and payroll. This system is designed modularly and is difficult to navigate for customer service agents needing to assist the customer quickly and knowledgeably. The amount of effort and time needed to train a customer service representative using the Mission system is high. This combined with low agent and customer retention is costly.

Customer Service Console enables Customer Service Associates to provide consistent, enhanced service experience, support to the Customers across the Organization. CSC is aimed at providing easy navigation, easy learning process, reduced call time and first call resolution.

Responsibilities

Assisted in creating Project Plan, Road Map. Designed Requirements Planning and Management document.
Performed Enterprise Analysis and actively participated in buying Tool Licenses.
Identified subject-matter experts and drove the requirements gathering process through approval of the documents that convey their needs to management, developers, and quality assurance team.
Performed technical project consultation, initiation, collection and documentation of client business and functional requirements, solution alternatives, functional design, testing and implementation support.
Requirements Elicitation, Analysis, Communication, and Validation according to Six Sigma Standards.
Captured Business Process Flows and Reengineered Process to achieve maximum outputs.
Captured As-Is Process, designed TO-BE Process and performed Gap Analysis
Developed and updated functional use cases and conducted business process modeling (PROVISION) to explain business requirements to development and QA teams.
Created Business Requirements Documents, Functional and Software Requirements Specification Documents.
Performed Requirements Elicitation through Use Cases, one to one meetings, Affinity Exercises, SIPOC’s.
Gathered and documented Use Cases, Business Rules, created and maintained Requirements/Test Traceability Matrices.

Client: The Dun & Bradstreet Corporation, Parsippany, NJ May’ 2007 – Oct’ 2007

Profile: Sr. Financial Business Analyst/ Systems Analyst.

Project Profile (1): D&B is the world’s leading source of commercial information and insight on businesses. The Point of Arrival Project and the Data Maintenance (DM) Project are the future applications of the company that the company would transit into, providing an effective method & efficient report generation system for D&B’s clients to be able purchase reports about companies they are trying to do business.

Project Profile (2): The overall purpose of this project was building a Self Awareness System(SAS) for the business community for buying SAS products and a Payment system was built for SAS. The system would provide certain combination of products (reports) for Self Monitoring report as a foundation for managing a company’s credit.

Responsibilities:

Conducted GAP Analysis and documented the current state and future state, after understanding the Vision from the Business Group and the Technology Group.
Conducted interviews with Process Owners, Administrators and Functional Heads to gather audit-related information and facilitated meetings to explain the impacts and effects of SOX compliance.
Played an active and lead role in gathering, analyzing and documenting the Business Requirements, the business rules and Technical Requirements from the Business Group and the Technological Group.
Co – Authored and prepared Graphical depictions of Narrative Use Cases, created UML Models such as Use Case Diagrams, Activity Diagrams and Flow Diagrams using MS Visio throughout the Agile methodology
Documented the Business Requirement Document to get a better understanding of client’s business processes of both the projects using the Agile methodology.
Facilitating JRP and JAD sessions, brain storming sessions with the Business Group and the Technology Group.
Documented the Requirement traceability matrix (RTM) and conducted UML Modelling such as creating Activity Diagrams, Flow Diagrams using MS Visio. Analysed test data to detect significant findings and recommended corrective measures
Co-Managed the Change Control process for the entire project as a whole by facilitating group meetings, one-on-one interview sessions and email correspondence with work stream owners to discuss the impact of Change Request on the project.
Worked with the Project Lead in setting realistic project expectations and in evaluating the impact of changes on the organization and plans accordingly and conducted project related presentations.
Co-oordinated with the off shore QA Team members to explain and develop the Test Plans, Test cases, Test and Evaluation strategy and methods for unit testing, functional testing and usability testing

Environment: Windows XP/2000, SOX, Sharepoint, SQL, MS Visio, Oracle, MS Office Suite, Mercury ITG, Mercury Quality Center, XML, XHTML, Java, J2EE.

GATEWAY COMPUTERS, Irvine, CA, Jan 06 – Mar 07

Business Analyst

At Gateway, a Leading Computer, Laptop and Accessory Manufacturer, was involved in two projects,

Order Capture Application: Objective of this Project is to Develop Various Mediums of Sales with a Centralized Catalog. This project involves wide exposure towards Requirement Analysis, Creating, Executing and Maintaining of Test plans and Test Cases. Mentored and trained staff about Tech Guide & Company Standards; Gateway reporting system: was developed with Business Objects running against Oracle data warehouse with Sales, Inventory, and HR Data Marts. This DW serves the different needs of Sales Personnel and Management. Involved in the development of it utilized Full Client reports and Web Intelligence to deliver analytics to the Contract Administration group and Pricing groups. Reporting data mart included Wholesaler Sales, Contract Sales and Rebates data.

Responsibilities:

Product Manager for Enterprise Level Order Entry Systems – Phone, B2B, Gateway.com and Cataloging System.
Modeled the Sales Order Entry process to eliminate bottleneck process steps using ERWIN.
Adhered and practiced RUP for implementing software development life cycle.
Gathered Requirements from different sources like Stakeholders, Documentation, Corporate Goals, Existing Systems, and Subject Matter Experts by conducting Workshops, Interviews, Use Cases, Prototypes, Reading Documents, Market Analysis, Observations
Created Functional Requirement Specification documents – which include UMLUse case diagrams, Scenarios, activity, work Flow diagrams and data mapping. Process and Data modeling with MS VISIO.
Worked with Technical Team to create Business Services (Web Services) that Application could leverage using SOA, to create System Architecture and CDM for common order platform.
Designed Payment Authorization (Credit Card, Net Terms, and Pay Pal) for the transaction/order entry systems.
Implemented A/B Testing, Customer Feedback Functionality to Gateway.com
Worked with the DW, ETL teams to create Order entry systems Business Objects reports. (Full Client, Web I)
Worked in a cross functional team of Business, Architects and Developers to implement new features.
Program Managed Enterprise Order Entry Systems – Development and Deployment Schedule.
Developed and maintained User Manuals, Application Documentation Manual, on Share Point tool.
Created Test Plansand Test Strategies to define the Objective and Approach of testing.
Used Quality Center to track and report system defects and bug fixes. Written modification requests for the bugs in the application and helped developers to track and resolve the problems.
Developed and Executed Manual, Automated Functional, GUI, Regression, UAT Test cases using QTP.
Gathered, documented and executed Requirements-based, Business process (workflow/user scenario), Data driven test cases for User Acceptance Testing.
Created Test Matrix, Used Quality Center for Test Management, track & report system defects and bug fixes.
Performed Load, stress Testing’s & Analyzed Performance, Response Times. Designed approach, developed visual scripts in order to test client & server side performance under various conditions to identify bottlenecks.
Created / developed SQL Queries (TOAD) with several parameters for Backend/DB testing
Conducted meetings for project status, issue identification, and parent task review, Progress Reporting.

AMC MORTGAGE SERVICES, CA, USA Oct 04 – Dec 05

Business Analyst

The primary objective of this project is to replace the existing Internal Facing Client / Server Applications with a Web enabled Application System, which can be used across all the Business Channels. This project involves wide exposure towards Requirement Analysis, Creating, Executing and Maintaining of Test plans and Test Cases. Demands understanding and testing of Data Warehouse and Data Marts, thorough knowledge of ETL and Reporting, Enhancement of the Legacy System covered all of the business requirements related to Valuations from maintaining the panel of appraisers to ordering, receiving, and reviewing the valuations.

Responsibilities:

Gathered Analyzed, Validated, and Managed and documented the stated Requirements. Interacted with users for verifying requirements, managing change control process, updating existing documentation.
Created Functional Requirement Specification documents – that include UML Use case diagrams, scenarios, activity diagrams and data mapping. Provided End User Consulting on Functionality and Business Process.
Acted as a client liaison to review priorities and manage the overall client queue. Provided consultation services to clients, technicians and internal departments on basic to intricate functions of the applications.
Identified business directions & objectives that may influence the required data and application architectures.
Defined, prioritized business requirements, Determine which business subject areas provide the most needed information; prioritize and sequence implementation projects accordingly.
Provide relevant test scenarios for the testing team. Work with test team to develop system integration test scripts and ensure the testing results correspond to the business expectations.
Used Test Director, QTP, Load Runner for Test management, Functional, GUI, Performance, Stress Testing
Perform Data Validation, Data Integration and Backend/DB testing using SQL Queries manually.
Created Test input requirements and prepared the test data for data driven testing.
Mentored, trained staff about Tech Guide & Company Standards. Set-up and Coordinate Onsite offshore teams, Conduct Knowledge Transfer sessions to the offshore team.

Lloyds Bank, UK Aug 03 – Sept 04
Business Analyst
Lloyds TSB is leader in Business, Personal and Corporate Banking. Noted financial provider for millions of customers with the financial resources to meet and manage their credit needs and to achieve their financial goals. The Project involves an applicant Information System, Loan Appraisal and Loan Sanction, Legal, Disbursements, Accounts, MIS and Report Modules of a Housing Finance System and Enhancements for their Internet Banking.

Responsibilities:

Translated stakeholder requirements into various documentation deliverables such as functional specifications, use cases, workflow / process diagrams, data flow / data model diagrams.
Produced functional specifications and led weekly meetings with developers and business units to discuss outstanding technical issues and deadlines that had to be met.
Coordinated project activities between clients and internal groups and information technology, including project portfolio management and project pipeline planning.
Provided functional expertise to developers during the technical design and construction phases of the project.
Documented and analyzed business workflows and processes. Present the studies to the client for approval
Participated in Universe development – planning, designing, Building, distribution, and maintenance phases.
Designed and developed Universes by defining Joins, Cardinalities between the tables.
Created UML use case, activity diagrams for the interaction between report analyst and the reporting systems.
Successfully implemented BPR and achieved improved Performance, Reduced Time and Cost.
Developed test plans and scripts; performed client testing for routine to complex processes to ensure proper system functioning.
Worked closely with UAT Testers and End Users during system validation, User Acceptance Testing to expose functionality/business logic problems that unit testing and system testing have missed out.
Participated in Integration, System, Regression, Performance, and UAT – Using TD, WR, Load Runner
Participated in defect review meetings with the team members. Worked closely with the project manager to record, track, prioritize and close bugs. Used CVS to maintain versions between various stages of SDLC.

Client: A.G. Edwards, St. Louis, MO May’ 2005 – Feb’ 2006

Profile: Sr. Business Analyst/System Analyst

Project Profile: A.G. Edwards is a full service Trading based brokerage firm in Internet-based futures, options and forex brokerage. This site allows Users (Financial Representative) to trade online. The main features of this site were: Users can open new account online to trade equitiies, bonds, derivatives and forex with the Trading system using DTCC’s applications as a Clearing House agent. The user will get real-time streaming quotes for the currency pairs they selected, their current position in the forex market, summary of work orders, payments and current money balances, P & L Accounts and available trading power, all continuously updating in real time via live quotes. The site also facilitates users to Place, Change and Cancel an Entry Order, Placing a Market Order, Place/Modify/Delete/Close a Stop Loss Limit on an Open Position.

Responsibilities:

Gathered Business requirements pertaining to Trading, equities and Fixed Incomes like bonds, converted the same into functional requirements by implementing the RUP methodology and authored the same in Business Requirement Document (BRD).
Designed and developed all Narrative Use Cases and conducted UML modeling like created Use Case Diagrams, Process Flow Diagrams and Activity Diagrams using MS Visio.
Implemented the entire Rational Unified Process (RUP) methodology of application development with its various workflows, artifacts and activities. Developed business process models in RUP to document existing and future business processes. Established a business Analysis methodology around the Rational Unified Process.
Analyzed user requirements, attended Change Request meetings to document changes and implemented procedures to test changes.
Assisted in developing project timelines/deliverables/strategies for effective project management.
Evaluated existing practices of storing and handling important financial data for compliance.
Involved in developing the test strategy and assisted in developed Test scenarios, test conditions and test cases
Partnered with the technical areas in the research, resolution of system and User Acceptance Testing (UAT).

Environment: Windows XP/2000/NT, SOX, MS Office Suite, SQL, MS SQL Server, XML, HTML, Java, J2EE, JSP, Oracle, WinRunner, Test Director

Preventing Identity Fraud

Horror stories abound of people having their identities stolen and suddenly find themselves with huge debts they knew nothing about.

It is true that ever more complex financial systems, and in particular the proliferation of online transactions, increase the potential for identity fraud. But by taking a few simple common-sense precautions you can minimize the chances of becoming a victim.

Identity fraudsters are clever folk who need only the smallest chunk of info to begin their evil schemes. Avoid giving them the chance by carefully disposing of ALL documents containing your personal details by shredding or burning them.
Be alert to phishing, this is where fraudsters set up a Website that mimics those of banks and other financial institutions. They then send out mass e-mails claiming to come from those institutions asking recipients to log-in to the site to confirm/update some information, ‘kindly’ providing a link to the (fake) homepage. They then harvest the login details of those foolish enough to comply.
If you do financial business online, don’t respond to such e-mails. Always enter the institution’s Web page by entering its URL directly, or from your bookmarks or a search engine – NEVER from a link in an e-mail. Before logging-in, verify you’re on the right site by glancing at your browser’s URL bar.
Online shopping online can be fast and convenient, but it can also be a minefield for unwary. Anyone, anywhere, can set up a Website to accept payments. And once they have your money they can be near-impossible to trace. It’s safest to do business with established, well-known companies such as Amazon. If you choose to buy from a smaller, lesser-known company reassurance can be gained if it uses a 3rd-party payment processor such as PayPal.
NEVER enter personal details such as credit card details onto a Website unless it is using a secure server (indicated by its URL starting https:// rather than http:// and also by a padlock symbol in the bottom right corner in Internet Explorer)
We seem to live in the age of bombardment by unsolicited sales pitches. Mostly these are harmless, if very annoying, but occasionally can be a front by fraudsters after your personal info. To be on the safe side, simply refuse to converse with unsolicited callers, even if they claim to be from your bank, insurer etc. And NEVER EVER give any personal info by telephone if you didn’t initiate the call.
Most financial institutions now guarantee to make good any customer’s funds lost though Internet fraud. Does yours? It’s worth checking the policy of each company you do business with, and if you’re with one without a guarantee consider whether you might be safer elsewhere.
It may be one of the most tedious jobs in the world, but regular and thorough checking of bank and other statements can provide an early warning unauthorized activity being conducted in your name allowing you to resolve the matter before it gets much worse. Discipline is the key. If you are reasonably organized in keeping receipts, check stubs etc it shouldn’t take more than an hour a month.

Start Your Own Photography Business from Home

Anyone with the right camera equipment, and the necessary skills can set up a home business, marketing photography. You need only to convert a room of your house into an office, and then you can work immediately.

With modern technology in the form of SLR digital cameras, you do not even need the room for a dark room. You need only to have a personal computer and a photo-editing program. The standard is Adobe Photoshop.

It is not necessary to clutter yourself with equipment you do not need. You can hire equipment on and when you need it basis. You have the freedom to work part time for a while until you can devote yourself full time to photography. All you need to be is a serious photographer. There are two types of photographers that makes their living from photography, the serious photographer and the very serious photographer. You can always bookmark this link and then you can quickly access just about all you’ll ever need from here.

Whilst the technical skills needed to make a successful photographer have never been easier, other aspects have changed the business. The market for photographs of virtually every type has widened, the world seems to have an insatiable appetite for photographs. However the price has fallen as the marketing net has broadened. Photographers are needed in many more fields. For instance many people use car web sites, they simply did not exist ten years ago, and they sell their products as a result of photography. Cameras used by scuba diver’s are now an excellent quality, and whilst they are initially expensive, they have forged a new market. People celebrate special occasions more with photography, than they did years ago. The travel and advertising markets have a greater need for landscape, travel and nature shots.

It is now easier than ever to turn your dream into reality and create a worthwhile business out of an engrossing hobby. However in today’s modern world there is more to it than simply pointing a camera, and shooting a picture. You need to be aware of marketing techniques, and here marketing simply means transferring ownership of a product, in this case an image from a buyer to seller. You also need to be aware of any local gaps in the market in your local area. You should also try to be on top of your competitor’s prices, to undercut an existing photographer is one choice, but to neglect to value your skills and not charge enough to cover your overheads is another matter entirely. Remember this, its an important point.

Use your skills to the best advantage of the business and define what you want from it. Writing a business plan helps to keep you focused on the areas you specifically want to exploit. A business plan helps you to define your goals and strategies, it will be changed and updated, but it will help you, to keep things in perspective. You can then refer back to it when things become confusing or complicated. Everyone’s business plan will be different, as every objective will be different, but there are certain common factors that make up a good business plan which will help your business grow. It allows you to develop a professional attitude to your business, which not only helps you to increase your earnings, but also help you to finance your business.

For the photographer it should include, your business name, or your own, with full details of the proposed location of the business, a copy of your logo, as well as details of your copyright notices. What is the form of your proposed business (sole ownership, partnership, Limited Liability Company or Corporation). This should be followed by a table of contents, which focuses on a logical order. There are resources that will give you further details on such as profitable-photography.com

Included after this should be the type of business you intend to pursue, in a fair amount of detail, and it should contain the services you intend to offer. This section should include any future gaols or avenues you would like to explore, stating your clear objectives. This is so you can check at a later date whether your objectives are on course, or if you have got sidetracked.

If you envisage at any time you may need financial help, then you should include your personal business history.

You should also state a clear and concise marketing plan that should demonstrate how your business will differentiate from the businesses of your competitors. You should be able to establish whom your customers will be, as well as where your market will be, as in wholesale or retail or a combination of both. You should also be able to determine how long this type of market will be available to yourself.

The next section should clearly define your opposition, as well as their strengths and weaknesses. This should include the ways you may be able to exploit any gaps in the market in the specific area where you live. A section should follow this on how you intend to market and promote your individual services.

A financial segment should be included as to how you intend to manage the day-to-day bills of the business. How you intend to price your services, and what factors influence this pricing structure, which includes a section on your competitor’s financial structures. This means a fair amount of detective work as well as homework. Get your friends to ask from quotes from the local competition. Or try an even more direct approach, tell your competitor’s that you intend to start a new business, and that you do not want to undercut them, as this reduces the cake for everyone. They may well offer to help you construct a pricing structure that ensures everyone’s livelihood. It is in their interests to help. Not everyone will be cooperative, but it may mean you can get a truer picture of the market factors that govern your area.

Make a list of all the equipment you will need in your first year, as well as how and where you intend to purchase. Note any difficulties that may arise in obtaining your supplies. Note whether the prices of your supplies have a seasonal fluctuation, that may help you influence you when to buy. You should make a note of any local licenses that will be necessary, as well as any zoning restrictions, that may restrict the growth of your business. Your neighbours may not be thrilled at a procession of customer’s to your door, check whether they can restrict your services. Make a study of all your business insurance requirements.

The final segment should be devoted to how you intend to finance the growth of your business, as well as isolating what your financial needs will be. This should include a projection on your future earnings, as well as an accurate assessment of your outgoings’. This should be assessed on a monthly basis for the first year, and on an annual basis for the following three years. An important aspect of the financial statement is an assessment of the break-even point of your business, in other words the minimum you will have to take to pay your expenses.

The purpose of this documentation is to allow you to enunciate what the core elements of your business will be, in doing this it should help you to be able to quickly evaluate the success of your business objectives. If you are not clear on your objectives then you cannot possibly make a plan to bring about the success of those objectives.

How To Improve Your Blog Traffic

A regular question we are asked is “how do I get more daily unique visitors to my blog?” The early days of your blogs life are of course the most difficult because a lot of hard work is required without any certainty that you will achieve the desired results. Part of your strategic plan must be to focus on how to increase your blog traffic.

This article looks at a specific set of strategies you can employ to increase your blog traffic and help you raise your daily page views. Even if you already achieve great results with your blog, these tips may help to improve your visitor numbers beyond expectations.

A-Class Articles?

Take an hour each day to brainstorm, research and write your quality A-Class articles. These articles are sometimes called “killer articles”, “linkbaits” or “pillar articles”. The aim is to publish or release one A-Class article each week. If that is out of the question, try to publish one at least every 15 days. That one-hour you put aside each day should be dedicated solely to you’re A-Class articles. By the time you publish you should have spent about 5 to 10 hours on the content.

These articles are longer than your typical blog post (over 1000 words) and structured to deliver a large amount of information and subsequently value to your visitors. Good value equates to improved blog traffic! If you have a restaurant or food blog for example you may prepare an article offering “100 Free Ideas for Creating the Perfect Meal”. These are some of the concept templates used in A-Class articles:

Provide an extensive list of resources.
Write detailed and informative content that teaches the reader “how to” do something.
Offer solutions for common problems associated with a subject.
Write a detailed analysis on a topic typically covered in a superficial context only.

When your visitors discover you’re A-Class article, it should deliver a real “wow” factor. They should be thinking “that’s awesome, I’m going to bookmark this and tweet about it immediately”. They should be overwhelmed by the quality and the information provided. Anything less and you haven’t achieved the ultimate result.

Networking

Networking is essential, and never more critical than when you are first starting out. Aim to apply about 30 minutes each day to networking which may include:

Commenting on other blogs in your niche – chose wisely as you don’t want to waste your time. Focus on the best quality blogs that have high exposure.
Link to posts created by bloggers in your niche.
Interact with bloggers in your niche through email, instant messaging, twitter and even Facebook.

The goal here is to build genuine relationships inside of your specific niche. Don’t waste your time focusing on just anyone you think may help promote your blog. Look for connections that you respect because of the quality of their work and that you think you may be able to develop a symbiotic relationship with. This is a connection that works in both directions, for you and them. Invest a little time in finding sites that have a regular and consistent flow of blog traffic and discover ways in which you might form a partnership or collaboration.

Promotion

Again, look to allow about 30 minutes a day on promoting you’re A-Class articles. You’ve put all the effort into preparing it, a little more time ensuring the article is discovered and used is time well spent. Every time you complete and publish an A-Class article you should market it in every possible way you can think of with the single aim to increase your blog traffic. This might include:

Advising people in your network niche – make certain they know about it.
Telling bloggers and webmasters in relevant niches about your article.
Get others to submit the article to social networking and bookmarking sites.
Ask friends and acquaintances to post the article on Twitter.
Post about the article on forums and newsgroups online.

If you have any spare time left focus on SEO (search engine optimisation) and social media marketing for the article and your blog as a whole. Social networking is an important process and will help increase your blog traffic. This might involve some keyword research or promoting your blog on Facebook or guest blogging on alternative sites.

Regular Article Posts

Your blog can’t survive on you’re A-Class articles alone. Your regular routine posts are essential to maintain consistency and provide fresh content. Unique and fresh content will raise your standing in search engine rankings and as such increase your blog traffic. We would recommend publishing 3 to 5 regular posts for every A-Class article you post. These are a few ideas for your regular blog posts:

A post that links to an article on another blog that provides your opinions about the post or topic.
Select a news event in your niche and post an article expressing your opinion.
Ask a question to your readers by posting an article that initiates discussion.
Write an article that highlights a new resource you discovered that may interest your readers.